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»household data

4INFO CEO: Location Data Is Not ‘The End Game’ In Mobile Advertising

Mobile ad platform 4INFO ties mobile ad campaigns to offline conversion rates by matching offline consumer data with mobile devices on a household level. Founded in 2004, the company started out as a SMS publishing company but pivoted to mobile advertising in 2010. Its client roster includes Macy’s, Target, Kraft, Campbell’s, Walmart and Southwest Airlines.... Continue reading »
by Judith Aquino // March 27th, 2014 //
»

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