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»household data

On Monday, TVision released a solution called Advanced Audience Projections that helps measurement companies track TV ad reach at the person-level.
TVision Launches Solution For Drilling Down To Person-Level TV Ad Measurement

TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy way to connect ad exposure on a television to a specific person within a household. “And if you don’t break TV data down to the person, it’s very difficult to do cross-media measurement or run... Continue reading »
by Allison Schiff // November 16th, 2020 //
»
4INFO CEO: Location Data Is Not ‘The End Game’ In Mobile Advertising

Mobile ad platform 4INFO ties mobile ad campaigns to offline conversion rates by matching offline consumer data with mobile devices on a household level. Founded in 2004, the company started out as a SMS publishing company but pivoted to mobile advertising in 2010. Its client roster includes Macy’s, Target, Kraft, Campbell’s, Walmart and Southwest Airlines.... Continue reading »
by Judith Aquino // March 27th, 2014 //
»
 

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