Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking A Hit The ongoing pandemic is still throwing IPG for a loop as the holdco rethinks its structure for the year ahead. IPG reported net sales of $8 billion in 2020, a 6.5% decrease compared with the previous year, The Wall Street Journal […]
