Anyone down for a road trip? Travel brands including Disney Resorts, Wyndham and Hilton are looking toward regional and local travel experiences as a way to generate some demand as the coronavirus plays out. “We’re retooling our approach to go-to-market … to be much more about local business and, in the beginning, drive to business,” […]
Hilton wants its guests to book directly, because many of the online travel agencies used by so many customers don’t share guest data until the date of arrival. By then, it’s too late to streamline and personalize the check-in process, said Kasey O’Leary, VP of global marketing for the Hilton portfolio and Hilton Honors. But […]
Waldorf Astoria is using social media to connect with the young, affluent millennial women it sees as its next guests. The goal is make sure that the ritzy Hilton-owned brand, whose roots go back to the late 1800s, has a marketing strategy that hits “the sweet spot with the newer entrants to the luxury demographic,” […]
