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»HGTV

Discovery Communications To Buy Scripps For $14.6 Billion

After bidding against Viacom for Scripps Networks Interactive, Discovery Communications has emerged victorious in acquiring the lifestyle cable network for $14.6 billion in stock and cash, the company revealed Monday. [Read the release.] Viacom backed out of a bidding war late last week with the rival network after making an all-cash offer that reportedly fell... Continue reading »
by Kelly Liyakasa // July 31st, 2017 //
»
Food Network And HGTV Parent Scripps Makes A Big Branded Content Push

Scripps Networks Interactive, which owns the Food Network, HGTV, DIY Network and Travel Channel, touts its strength in audience and original content as a selling point for brand advertisers. It also claims that, unlike other networks, its ratings are up (HGTV ratings were up 8% last quarter while Travel Channel saw a 5% increase). Across... Continue reading »
by Kelly Liyakasa // March 30th, 2016 //
»
Scripps Networks: Data Will Prove Audience Value

It’s not enough anymore that Scripps Networks’ channels are, according to its Wednesday upfront presentation, “naturally optimized.” While CPGs know to find food lovers on the Food Network or Cooking Channel, and home improvement brands gravitate toward HGTV or the DIY Network, the broadcaster is working on providing more data to advertisers to enable purchase-based... Continue reading »
by Sarah Sluis // April 23rd, 2015 //
»
Scripps Among Publishers Facing ‘Programmatic Headwinds’

The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic, difficulties monetizing mobile, and declining display revenues brought Scripps’ digital business down 5.3% year over year. Since digital accounted for just $27 million out of Scripps’ $684 million in revenue... Continue reading »
by Sarah Sluis // August 8th, 2014 //
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