Hershey

Why is Publicis still winning?; The Dollar Shave Club gets into influencer marketing; and publishers are tossing their cultural critics aside.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.

Advertisers’ obsession with “following the audience” allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. But a cultural shift back toward focusing on quality is underway.

The Hershey Co. is finding cheaper and easier ways to produce content by bringing a team in-house and forging direct relationships with vendors. The iconic brand, which has worked with big creative agencies for years, has built a content team to produce quicker and less expensive videos for social, said Hershey CMO Jill Baskin. “I […]