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»Hearts and Science

Prog IO: Brands Are In-Housing And Agencies Are Adapting

The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving. “Agencies have been around for years, and they’re not going away,” said Freddie Liversidge, HP’s director of digital activation, speaking at AdExchanger’s Programmatic IO show in San Francisco on Tuesday. HP recently completed a multiyear process to... Continue reading »
by Allison Schiff // May 1st, 2019 //
»
Hearts & Science: Negative Brand Adjacency Has A Direct Impact On The Bottom Line

When ads show up next to questionable content, consumers are far from impressed. Sixty-four percent of adult consumers say a brand’s reputation is at risk if its media appears next to hateful or derogatory content, according to research released Wednesday by Omnicom media agency Hearts & Science, which surveyed roughly 1,500 consumers ages 22-45 across... Continue reading »
by Allison Schiff // December 13th, 2017 //
»
UK CEO Of Hearts & Science: “Earning Your Keep By Buying Media Will Drag You Down”

Agency holding company stocks are down. Many of the biggest advertisers are struggling. Omnicom agency Hearts & Science thinks it’s found the solution to serve clients in an era of disruption. “It’s a highly commoditized media marketplace, and will only get more so because of automation,” said Frances Ralston-Good, UK CEO of Hearts & Science.... Continue reading »
by Sarah Sluis // October 9th, 2017 //
»
 

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