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»Hearts and Science

Hearts & Science US CEO Ralph Pardo On Rolling With Agency Transformation Amid The Great Resignation

The Great Resignation has hit digital and media agencies hard. Organizations are understaffed; employees are overworked; people burn out and leave for the client side or other opportunities; the hiring net is cast again – lather, rinse, repeat. While that’s a common tale across industries during the pandemic, agencies feel the impact more acutely because their… Continue reading »
by Allison Schiff // February 23rd, 2022 //
»
Sergey Shprints, head of analytics operations, Hearts & Science
Demystifying Clean Rooms: How Marketers Can Prepare For Post-Cookie Campaigns

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sergey Shprints, head of analytics operations at Hearts & Science. For the last two decades, advertisers, publishers and data/tech providers have relied on “centralized identity.” They’ve gotten used to finding,… Continue reading »
by AdExchanger Guest Columnist // December 6th, 2021 //
»
Prog IO: Brands Are In-Housing And Agencies Are Adapting

The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving. “Agencies have been around for years, and they’re not going away,” said Freddie Liversidge, HP’s director of digital activation, speaking at AdExchanger’s Programmatic IO show in San Francisco on Tuesday. HP recently completed a multiyear process to… Continue reading »
by Allison Schiff // May 1st, 2019 //
»
Hearts & Science: Negative Brand Adjacency Has A Direct Impact On The Bottom Line

When ads show up next to questionable content, consumers are far from impressed. Sixty-four percent of adult consumers say a brand’s reputation is at risk if its media appears next to hateful or derogatory content, according to research released Wednesday by Omnicom media agency Hearts & Science, which surveyed roughly 1,500 consumers ages 22-45 across… Continue reading »
by Allison Schiff // December 13th, 2017 //
»
UK CEO Of Hearts & Science: “Earning Your Keep By Buying Media Will Drag You Down”

Agency holding company stocks are down. Many of the biggest advertisers are struggling. Omnicom agency Hearts & Science thinks it’s found the solution to serve clients in an era of disruption. “It’s a highly commoditized media marketplace, and will only get more so because of automation,” said Frances Ralston-Good, UK CEO of Hearts & Science.… Continue reading »
by Sarah Sluis // October 9th, 2017 //
»
 

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