Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners
Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ads.
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The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment
Advertising restrictions on social platforms often flag keywords and images used in women’s health care ads, preventing those ads from reaching their target audience. There is a “gag order around women’s health care,” Caruso said.
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OPINION: On TV & VideoVideo Advertising Can Work For Pharma And Healthcare Brands – But There Are Nuances To Keep In Mind
Pharma’s digital transformation has accelerated media spending on video across devices. And media buyers in the pharma space have ways to overcome the additional challenge of needing to adhere to numerous regulations, writes Kelly McAloon, Associate Media Director of Programmatic at Good Apple.
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McLaren Greater Lansing Embraces Local Advertising During The Pandemic
During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based healthcare company McLaren Greater Lansing used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were […]