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»hashtags

Tracking Hashtags: A Cross-Channel Ad Opportunity?

With the rise of the hashtag à la Instagram, Tumblr, Twitter and, now, Facebook, the question is, how can the classification utility be used to make sense of data from a cross-channel attribution perspective? Take Pinfluencer, one of the early-ins on Pinterest analytics. Newly rebranded as Piqora, the platform has grown beyond its standard Pinterest Marketing... Continue reading »

by Kelly Liyakasa // July 25th, 2013 //
»
Two Months After Starcom Deal, Twitter Adds Agency Appeal With WPP Data Alliance

Twitter has shown aggressiveness over the past few months in developing its advertising business, and this morning's global data-sharing deal with WPP Group represents another significant advancement. Read the release. The relationship is through WPP’s Data Alliance, which includes the holding company's media buying and planning umbrella GroupM, the analytics provider Kantar and digital creative... Continue reading »

by David Kaplan // June 6th, 2013 //
»
Turning Earned Media Into Paid, RadiumOne Debuts Real-Time Hashtag Targeting

While anyone can follow a social media conversation stream through hashtags, social media ad tech provider RadiumOne is now starting to sell targeted ads off of these signifiers in real-time. The idea is to become part of consumers’ conversations as they’re taking off, not after they’ve already “trended” on Twitter or other social platforms. RadiumOne’s... Continue reading »

by David Kaplan // December 12th, 2012 //
»
 

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