Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
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OPINION: Data-Driven ThinkingMedia Buying Doesn’t Have To Be A Mixed Bag
Ad quality issues are widespread, even on legitimate websites. But today, advertisers have more control over what goes into programmatic’s mixed bag.