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Google Campaign Insights Launched; Millard On Ad Scarcity; AOL And Yahoo! Talking Content

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age's Michael Learmonth looks at Google's answer to Microsoft's engagement mapping called "Campaign Insights." According to Learmonth, Google compares data from the advertiser's ad server and marries that to data from the Google Toolbar (- so that's what it's... Continue reading »
by AdExchanger // October 20th, 2009 //
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