What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.
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Google AI Overview
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You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast?
Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments.
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Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous
Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search.
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Playing Palais Politics; Can X Win Back Big Brands – Or Anyone Else?
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.
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OPINION: The Sell SiderDon’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat
Even if the industry finds a way to replace the cookie, it won’t matter if publishers no longer have traffic to monetize.