Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
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Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’
Firsthand is a startup founded by two OG ad tech entrepreneurs that describes itself as an “AI-powered brand agent platform.” But what the heck is an “AI-powered brand agent platform?”
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A Marketer’s Guide To Generative AI Startups
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.