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»Gawker Media

From Private Marketplaces To Header Bidding: Gawker’s Evolving Programmatic Strategy

When Gawker Media first started selling ads programmatically in late 2014, it only sold through private marketplaces (PMPs). Since then, the publisher behind Gawker, Jezebel, Lifehacker, Gizmodo and other sites has expanded its programmatic offerings. First it added an open marketplace option and then it implemented header bidding. Programmatic revenue has grown by triple-digit percentages… Continue reading »

by Sarah Sluis // May 11th, 2016 //
»
 

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