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»Gatorade

Pandora Propels Gatorade’s Fitness Water Brand Back Into The Spotlight

In the 16 years since it launched in 2001, Propel, Gatorade’s fitness-focused water brand, has slipped from top-of-mind presence for its audience to out of mind. “Consumers would say, ‘I love Propel. I kind of forgot about it,’” said Gina Hardy, senior marketing director of Gatorade at PepsiCo. To get its brand back in action... Continue reading »

by Alison Weissbrot // February 2nd, 2017 //
»
 

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