gambling

To get more strategic with their targeting while also broadening their audience, some online sportsbooks are making a bet on programmatic. The effort and expense of getting someone to download a betting app is only valuable if that person goes on to place bets, and engagement is just a different animal in the gambling world.

Google is planning to give people the ability to limit the number of personalized alcohol and gambling ads they see. The feature, teased on Thursday, layers in additional controls within ad settings for sensitive ad topics. The controls will roll out on YouTube in the United States by the end of this year, and across […]