Future PLC

On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing well (or not) with their carbon footprint.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What The Future Holds Future PLC acquired entertainment news company WhatCulture and social analytics service Waive on Thursday. The acquisitions aim to improve Future’s video monetization and its ability to adapt to early trends in news and social media. Waive specializes in using machine […]

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and […]

The Vox Media/Group Nine deal is only the most recent example of the consolidation trend in digital media. Publishers have been turning to M&A as a method to grow their audiences and increase their ad revenue, in addition to boosting their valuation for further deals down the road.

Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday. Jason Webby, Future’s […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sahil Shah, head of programmatic sales, in North America for Future plc. The phrase “walled garden” has carried a negative connotation in the advertising space for a while. It evokes exclusivity, a lack of interoperability, […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers, […]

Future PLC has agreed to buy the consumer division of Purch for $132 million. The July acquisition brings together Purch properties Tom’s Guide, Tom’s Hardware and Top Ten Reviews with Future PLC’s tech vertical titles, including PC Gamer and TechRadar. Future PLC’s 100-plus brands also serve non-tech niches like music and photography. The two companies […]