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»future of retail media

Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group
6 Key Facts About The New Walgreens Ad Network

Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group (WAG). Walgreens put a bow on its retail media network, dubbed WAG, in early December. But the launch is part of a larger... Continue reading »

by Allison Schiff // December 21st, 2020 //
»
Kroger Beefs Up Its Retail Media Tech With Offline Sales Attribution

The brands buying search and display ads on Kroger’s sites could only tie that activity to online sales,  even though those ads influenced in-store purchases. So Kroger worked with recent Microsoft acquisition PromoteIQ to attribute offline sales to online ads, by connecting loyalty card data to its logged-in userbase. The unmeasured impact of the ads... Continue reading »

by Sarah Sluis // February 13th, 2020 //
»
 

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