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future of retail media

  • Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group
    Omnichannel

    6 Key Facts About The New Walgreens Ad Network

    BY //

    Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group (WAG). Walgreens put a bow on its retail media network, dubbed WAG, in early December. But the launch is part of a larger […]

  • Platforms

    Kroger Beefs Up Its Retail Media Tech With Offline Sales Attribution

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    The brands buying search and display ads on Kroger’s sites could only tie that activity to online sales,  even though those ads influenced in-store purchases. So Kroger worked with recent Microsoft acquisition PromoteIQ to attribute offline sales to online ads, by connecting loyalty card data to its logged-in userbase. The unmeasured impact of the ads […]