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»Francesco Petruzzelli

Comic: In-game advertising
AdExplainer: What Are The Different Types Of Video Game Ads?

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads… Continue reading »

by Anthony Vargas // July 5th, 2022 //
»
Francesco Petruzzelli, CTO, Bidstack
Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining… Continue reading »

by AdExchanger // December 28th, 2020 //
»
 

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