Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
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Formula 1
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Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports.
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WPP Must Bridge A ‘Shortfall’ In The US; Amazon Opens Whole Foods To The Whole SKU
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday. The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told […]