Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over […]
Browser fingerprinting isn’t a new tactic, but it’s newly in the headlines as all of the primary web browsers – Safari, Firefox and now Chrome – crack down on the practice in the name of privacy. The main problem with fingerprinting from a privacy perspective is that there’s no way for a consumer to opt out or to […]
Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig […]
Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users across the mobile Web and app environment. The 1-year-old company has set its sights on the US market and has already received acquisition offers, according to co-founders Alex Modon and […]
In spite of privacy challenges around the use of cookies in a mobile environment, smartphone and tablet activity is apparently spurring more mobile real-time bidding (RTB) and the use of programmatic tools to conduct business between agencies, publishers and developers. Earlier this year, for example, Adfonic claimed that mobile CTRs and eCPMs were much higher […]
