Facebook topic data

A truck manufacturer recently discovered it had an untapped market: women in the Midwest who loved to drive and own trucks. The source of that data wasn’t a focus group but rather Facebook topic data, a PII-free way to deliver what people are talking about on Facebook to the brands that care about it. An […]

Datasift’s hookup with Facebook is gaining steam. It’s a good thing for the social media data provider, which got cut off from Twitter’s firehose in April, one month after announcing its non-exclusive Facebook partnership. On Wednesday, social analytics platform Pulsar became one of the first Datasift clients to benefit from this connection – it will […]