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»facebook publishers

Facebook Will Use Viewability To Measure Organic Page Reach

Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but... Continue reading »
by Allison Schiff // February 9th, 2018 //
»
Will Facebook’s Algo Overhaul Slash News Feed Inventory?

Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher content. That change will lead to less inventory at higher prices, said James Douglas, SVP and executive director of social media at IPG-owned Society Agency. After Facebook announced plans Thursday to deprioritize public content from... Continue reading »
by Allison Schiff // January 12th, 2018 //
»
Facebook On How It’s Mending Fences With Publishers And The Press

Facebook is trying to reset its relationship status with publishers from frenemy to friend. “That is an area we can do better in,” acknowledged Brian Boland, Facebook’s VP of publisher solutions. As for exactly how Facebook will build stronger ties with publishers, Boland only said, “We’re listening to our partners.” On Wednesday, Facebook unveiled its... Continue reading »
by Allison Schiff // January 12th, 2017 //
»
The Secret Way Publishers Are Going Viral On Facebook

Publishers distributing their content on Facebook have discovered a way to buy traffic on Facebook – but it isn’t through amplifying their posts. Instead, publishers place their content on Facebook pages that already have millions of engaged followers, such as “I Love Halloween,” George Takei, Lil Wayne or (perplexingly) “Music for Deep Meditation,” giving it... Continue reading »
by Sarah Sluis // September 15th, 2015 //
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