Expedia

The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service.

Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.

Expedia Group, the online travel agency giant, is here for the retail media revolution.

In today’s newsletter: The FTC is suing Kochava (again); marketers are complacent about third-party cookie deprecation; and Publicis Health pays the piper for its role in the opioid epidemic.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning its three flagship brands: Vrbo, Expedia and Hotels.com. This summer should be big for travel, Bloomberg reports, so travel companies are eager to capitalize on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its AI capabilities for its flagship search product, The Drum reports. During its Google I/O developer conference on Wednesday, the company announced it’s launching Search Labs, an experimental program aimed at expanding AI search functionality. The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opt Out Or Copped Out? Facebook and Instagram users in the EU will be able to opt out of personalized advertising, except for broad segmentation for gender and country, The Wall Street Journal reports. Ireland’s data protection regulator fined Meta roughly $423 million […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Work Facebook has a plan for reopening offices in July. The company will have a 25% occupancy limit, bring people back in shifts and require temperature checks, Bloomberg reports. Facebook will also limit the number of employees in meeting rooms and shut […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Ad Firestorm Google is considering changes to its political advertising policy, according to The Wall Street Journal and Axios. The reports come as Facebook is under pressure from users, issue groups and regulators to block some (or even all) political advertising. Twitter banned […]

Everyone talks about TV dollars leaking into digital, but what happens behind the scenes to make those dollars move? Vic Walia, senior director of brand marketing for Expedia, said it involves change management and rewiring old assumptions. “We’ve always invested heavily in TV as a brand, but we wanted to extend our reach beyond our […]

It’s been 125 years since the death of famed Dutch artist Vincent van Gogh, and Holland is going all out. With a yearlong commemoration of the post-impressionist painter just underway, the Netherlands Board of Tourism and Conventions (NBTC) hopes to drive awareness for Amsterdam, but particularly the less-frequented destinations in Holland like Gelderland and Brabant. […]

Analysts’ high expectations for Expedia’s Q2 2014 earnings were justified when the travel-booking company reported YoY revenue growth of 24% to $1.49 billion. Though driven predominately by strong hotel room night and air ticket growth, Q2 advertising and media revenue played a notable role in causing the revenue hike, growing 54% YoY to $123 million. […]

Many know Expedia.com for its bevy of hotel-booking businesses such as Hotwire and Hotels.com, but its burgeoning media services division is a lesser-known Internet name. Expedia Media Solutions provides access to an active audience of 70 million monthly users. The business connects advertisers to in-market travelers across a wide range of supply sources and partners […]