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»ePrize

EPrize Says HelloWorld

Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also underscores the introduction of a “rich engagement platform” combining mobile CRM, live event activation, loyalty programs and in-store activation capabilities. The architecture of this platform comes from components either built… Continue reading »

by Ryan Joe // January 17th, 2014 //
»
ePrize, In Mobile Acquisition Mode, Buys In-Venue Marketer Mozes

A little more than a year after making its first mobile-centric acquisition, sweepstakes content company ePrize has made its third purchase in the smartphone marketing arena with text marketing specialist Mozes. In an interview, ePrizes CEO Matt Wise told AdExchanger that the company is currently looking at several other potential prospects in the mobile space… Continue reading »

by David Kaplan // January 17th, 2013 //
»
ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data

The acquisition of sweepstakes content company ePrize this week by PE firm Catterton Partners highlights the path that brand advertising and marketing is taking with the rise of mobile and social media: the diminution of classic “interruptive” ads replaced by a more one-on-one approach. In part, it’s a recognition that, at least for the moment,… Continue reading »

by David Kaplan // August 23rd, 2012 //
»
 

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