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ecommerce ad metrics

  • Comic: Shopper Marketing Data
    AdExplainer

    The Rise Of Ecommerce Ad Metrics

    BY //

    As ecommerce adoption has grown, measurement has shifted away from proxies towards metrics that show business results – a move away from clicks and views towards sales and profitable growth.

  • AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
    PODCAST: The Big Story

    The Big Story: The Sorta SSP

    BY //

    Yahoo Backstage, a sorta SSP, is emblematic of a­n SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools changing how marketers buy digitally, from ACOS to TROAS to cost capping.