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»DTC brand

Hungryroot: ‘Our Real Growth Opportunity Comes From Retention, Not Acquisition’

The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery delivery folks, including FreshDirect and Peapod from Stop & Shop; and Grubhub, DoorDash and Uber Eats for people who can’t be bothered with meal prep. And then there’s Hungryroot, a... Continue reading »
by Allison Schiff // November 27th, 2019 //
»
‘Why Do You Have To Choose?’ Men’s Activewear Startup Rhone On Brand Vs. Performance

Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking we know everything, just because we were able to scale and build our businesses faster,” said Nate Checketts, CEO and co-founder of Rhone, a men’s sports apparel startup founded in... Continue reading »
by Allison Schiff // October 1st, 2019 //
»
Article CMO: Building A DTC Furniture Brand From The Ground Up

Article co-founder and CMO Andy Prochazka will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. Direct-to-consumer furniture startup Article takes data seriously. Founded by four engineers, every team within the Vancouver, Canada-based company, including its marketing team, is built around a measurement culture. “We’ve focused on... Continue reading »
by Sarah Sluis // January 11th, 2019 //
»
 

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