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»DoubleClick ID

Google Sharply Limits DoubleClick ID Use, Citing GDPR

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubleClick ID when leveraging its data transfer service. The service allows... Continue reading »
by Alison Weissbrot // April 27th, 2018 //
»
 

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