dotdash meredith

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

Human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience derivative outputs created by AI models.

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.

With no-click generative AI search gaining steam, here’s how publishers can thrive when search traffic disappears.

DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to tariff-induced uncertainty.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising powerhouse? 

DDM is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory.

Dave Strauss, VP of revenue operations and strategy for North America, spoke with AdExchanger about The Guardian’s PMP priorities and how it’s tapping into other emerging revenue streams.

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.

Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s portfolio. Programmatic ad rates were up roughly 36% in Q2, spurred by adoption of DDM’s D/Chipher contextual targeting solution.

In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.

The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.

Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.

In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.

G/O Media introduced a new contextual targeting solution that combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.

In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.

In today’s newsletter: Dotdash Meredith CEO Neil Vogel dishes on the news biz; Freevee might soon exit stage left; Fubo sues Disney, Fox and Warner Bros. Discovery to block their planned sports streaming service.

Due to declining paid social traffic, Wildgrain, a subscription box company that built its brand on Facebook, has ramped up its email marketing efforts through a partnership with LiveIntent.

Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to digital ad revenue growth in Q4, with a 9% uptick to $284 million.

Raptive and others aren’t convinced that the insights gleaned from Chrome’s current state, with some 30 million users sans cookies, will reflect the final state of targeted advertising on the web.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks at a time. Shira Ovide of The Washington Post explores how to avoid this unfortunate phenomenon – although it’s not an encouraging report. People can jump […]

Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn its revenue numbers around.

Turns out 2022 was a bad year to merge two large media companies into one massive media company. Both Dotdash and Meredith experienced headwinds throughout the year. Traffic was soft compared with the rise in consumption during the pandemic, and the digital advertising market was unexpectedly weak. And next year isn’t looking rosy.

With a recession looming and even more signal loss on the way, publishers need to experiment to find the best mix of revenue-generating solutions and approaches. Bloomberg’s Julia Beizer, Blavity’s Jeff Nelson and Dotdash Meredith’s Daniel Papalia offered insights into their revenue strategies at AdExchanger’s Programmatic I/O event in New York City.

You can’t have supply path optimization (SPO) without supply chain transparency. The ads.txt version 1.1 update released in April added OWNERDOMAIN and MANAGERDOMAIN variables that allow publishers to label a site’s parent company and the intermediary that is selling a site’s ad inventory. The IAB Tech Lab’s Jill Wittkopp spoke to AdExchanger about how these supply chain transparency tools relate to the industry’s pursuit of SPO.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as […]

Less is more for Dotdash Meredith, IAC’s fastest-growing business unit. When Meredith’s Health.com site migrated to Dotdash’s digital platform last week, the impact was immediate. Although the site now hosts 30% fewer ads, its pages load five times faster, and the click-through rate on ads is up by 60%.