Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Talent Gap If there’s one thing all companies have in common in the digital ad ecosystem, it’s the pain around hiring. In an article in The New York Times’ Tanzina Vega explores the shortage: “A talent gap is growing between the skills […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revenues Up, Budgets In Limbo Ad Age’s Laurel Wentz reports agency holding company Havas reported its third quarter financial results for 2011 and said revenues grew by 5% year-over-year to $541.8 million. But that doesn’t mean there aren’t dark clouds on the horizon for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. David Kenny Reloads Who thought David Kenny would be out of Akamai after a year? OK, put your hands down. The former Digitas CEO and now former president of Akamai is ready for his next challenge as he’s quoted in an Akamai release, “While […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Selling Stakes From India, news outlet VCCirlce says that Yahoo! has sold its stakes in two ad tech firms: Consim Info – a company specializing in matrimonial classifieds sites and a real estate portal; and Tyroo, an online ad network. Yahoo gained $20 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Credit Cards Target Ads Credit card companies want to get into the data-driven ad game as The Wall Street Journal’s Emily Steel looks at recent efforts by Visa and MasterCard to leverage buying data the companies see everyday. There are even patent applications in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Latest Yahoo! Rumors! With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider’s Henry Blodget says that estimates on the price are being purposefully lowered “to condition Yahoo’s shareholders to expect very little…in the hope that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Internet Trends Wall Street oracle Mary Meeker still has her Internet Trends report on her to-do list even though she joined venture firm Kleiner Perkins recently after a long stay at Morgan Stanley. Meeker and company have cranked out the latest edition of […]
Yahoo! reported its third quarter revenue and earnings for 2011 today. From the release: “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations decreased 6 percent to $177 million in the third quarter of 2011, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficient Frontier Buys Agency Efficient Frontier is starting to look like an ad agency holding company with its acquisitive ways. The search marketing platform – and display and social, too – announced the acquisition of Australia’s Downstream Media after having purchasesd social agency Context […]
