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Daily News Roundup

MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year

BY AdExchanger// January 30th, 2025

Google’s open-source MMM product goes live; Amazon Prime Video’s ad biz turns one; and teens don’t trust Big Tech and have doubts about AI.
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- Amazon Prime Video
- apple
- Disney
- Disney+ ad targeting
- generative AI
- google
- Harikesh Nair
- Meridian
- Meta
- MMM
- netflix
- The Brandtech Group
- TikTok
- YouGov
Data

Ad Targeting And Measurement On Disney+ Gets An Upgrade

BY Alyssa Boyle// October 27th, 2023

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.
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