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OPINION: Data-Driven Thinking

Can We Really Blame Apple For Blocking ID Tech?

By Alessandro De Zanche, not just ADZ// October 29th, 2026

Given the spate of recent cybersecurity incidents that exploited ad tech, and the unreliability of the industry’s own vendor lists, ad tech needs to evolve before we can blame Apple.
Daily News Roundup

Devising A New (Ad) Metric System; Where Did All The UTMs Go?

BY AdExchanger// October 16th, 2026

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that’s been spying on online users.