digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Krux’ Velvet Glove Sell-side platform Krux announced that former Wall Street Journal Digital Network President Gordon McLeod has been named President. According to the release, “McLeod will oversee all of Krux’s client- and partner-facing activities worldwide, including sales, services, business development, and marketing.” Read […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Board Brou-ha-ha Aol investor Starboard Value LLP, which owns 5.2% of the company, is trying to make waves on the Aol board as Starboad issued a press release on Friday saying it wanted to remove half the Aol board and nominate five of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT And Bill Of Rights Do-Not-Track is coming to the browser for all those companies who create web browsers and had previously been unwilling to capitulate. The Wall Street Journal reports, “A coalition of Internet giants including Google Inc. has agreed to support a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Graphics Nothing better than some good ol’ eMarketer graphics for your PPT. How about one showing how Google and Facebook are moving into the display advertising lead? Get it here. eMarketer admitted being too high with previous estimates as Facebook’s S-1 statement gave […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Overcoming Auto-Play SpotXchange announced that among the attributes it will provide RTB bidders in its video ad exchange is the ability to understand whether a video ad is “auto-play” on a page or not. One of the complaints from advertisers is that their video […]

The following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings. Microsoft omitted important information from its blog post today.   Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Media Apps CBSsports.com announced that it will let developers create applications for use on its site as the company looks to emulate the models of Facebook and Apple among others. Yes, big media is getting its own app store. The Wall Street Journal’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBureau Spins Out TruSignal On Tuesday, offline lead gen data aggregator eBureau announced that its spinning off its online ad data unit and calling it TruSignal. Focused on the direct response world, the new company provides audience segments derived from a host of offline […]

It’s the end of the year and it’s time to look forward, but it’s also time to look back and see what’s happened – or not. In its final plunge into the crystal ball of “predictions,” AdExchanger.com reached out to members of the venture capital community and asked them to critique their predictions of last […]

Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist of IPONWEB, a media trading technology company. AdExchanger.com: Please share a bit of background on IPONWEB. What does the name mean? BM: IPONWEB was originally founded with my wife in 2001 when I was still a lecturer and researcher in Theoretical Physics in the UK. […]

Yesterday, Yahoo!, Aol and Microsoft announced that they were going to sell each other’s “premium” non-guaranteed display inventory through Microsoft Exchange (supported by AppNexus) and Right Media Exchange. From the release, RTB will be a part of the mix: “By integrating one another’s real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory by […]

Jeff Dittus is CEO of Campaign Grid, a data-driven ad platform for political campaigns. AdExchanger.com: How did Campaign Grid begin? JD: The founding of CampaignGrid was an accident.  My partner Rich Masterson was asked to run for Congress in the suburbs of Philadelphia.  As he was putting his campaign together he priced out how much […]

As data is appended to display media in real-time auctions, certain “old” ways of doing digital business may warrant a re-examination. AdExchanger.com thought “first look” might be one of those tactics that deserves review. But before we begin, don’t know what “first look” is? Into the weeds we go… Let’s say you’re a publisher and […]

Frank Addante is CEO of Rubicon Project, an online advertising technology company specializing in sell-side, yield optimization. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Addante to discuss his company, his views on the space, and the state of Rubicon Project today. Click below or scroll down […]

Dorrian Porter is the founder and CEO of Mozes, a mobile audience engagement platform. AdExchanger.com: You’ve seen the mobile industry change quite a bit since Mozes was founded in 2005.  What is one change in the company’s strategy that you’d make at the beginning if you could? DP: We pre-maturely pitched the concept of a […]

Yesterday, 41st Parameter, a fraud detection services company for financial, retail and travel industries, announced a new product called AdTruth focused on device fingerprinting technology and audience recognition. Read the release on the company joining the IAB yesterday (PDF). Ori Eisen is Founder, Chairman and Chief Innovation Officer of 41st Parameter. AdExchanger.com: What inspired 41st […]

Scott Olrich is CMO of Responsys, an email and cross-channel, digital marketing firm. The company recently announced its new display product here. Olrich discussed the product and the company’s overall strategy with AdExchanger.com. Why is Responsys moving into display advertising now? What is it that you are seeing that is causing you to add this […]

We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Jay Wright, Yield Management Group Leader at Cars.com, provides his ideas. “The barriers from a premium publisher perspective are not really technological constraints.  Naturally, sales channel conflict is a huge […]

We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Benjamin Kneen, Interactive Media Manager at WebMD, provides his ideas. “Plenty! The first thing that comes to mind though is a robust toolset to manage data leakage. Cookies are lifeblood […]

We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Vivek Shah, CEO of Ziff Davis, provides his ideas. “Publishers need to recognize that their audience data, when properly protected, mined and applied, can translate into a meaningful business. First, […]

Buy-side ad technology firms have been well-financed by the venture capital industry while the sell-side has been less so. AdExchanger.com wondered what opportunities remain for solutions providers looking to serve the premium publisher. We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Exchange For Sale? Yahoo! may not try to find a new CEO and instead will first consider selling off parts of the company according to an article over the weekend from The Wall Street Journal. The WSJ adds, “The priority-setting doesn’t mean […]

Gannett announced last week it would expand their local advertising partnership with Yahoo! to all 19 of Gannett’s broadcasting division markets by February 2012. Read the release. Anthony Diaz, VP of Sales and Strategy for Gannett Broadcasting, discussed the announcement and Gannett’s local, digital ad strategy with AdExchanger.com. AdExchanger.com: What are some of the keys […]

Yesterday, rich media ad tech firm Eyewonder was acquired by DG (formerly DG Fastchannel) for $66 million from Limelight Networks. Read the release. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: You have Unicast, MediaMind (formerly Eyeblaster) and now Eyewonder under one roof.  What do you think that […]

Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, Denmark. CartoonNetwork.com recently announced a branded, ad-supported section that will host video content and games that feature seven (7) LEGO brands. According to Turner, […]

Tim Vanderhook, CEO of interactive media company Specific Media, spoke recently to AdExchanger.com about everything from his company’s acquisition of MySpace to the effects of the exchange model on his business. AdExchanger.com: What does Specific Media’s acquisition of Myspace say about the evolution of the ad network model? TV: I don’t believe our acquisition of […]

Yesterday, integrated online marketing company, ValueClick, acquired Dotomi, a personalized ad technology and services company, for $295 million in cash and stock. Read the release. Bill Todd, President of ValueClick Media, discussed the acquisition and its implications. AdExchanger.com: Why was this the right time to buy Dotomi? BT: This is a significant acquisition for ValueClick […]

Forrester analyst Joanna O’Connell leads the charge – along with fellow analyst Michael Greene and others – in a report on data management platforms (DMPs). Her findings look at a number of companies providing DMP services in the data-driven advertising space. Among O’Connell’s observations on DMP integrations, “Be prepared for a time- and labor-intensive process […]

Adobe recently announced its enterprise content management system, known as Adobe Digital Enterprise Platform (ADEP), which offers a series of integrated solutions (Customer Experience Solutions) across digital channels. Read the release. Loni Kao, Group Manager of Solution Marketing, Digital Enterprise, Adobe, discussed the announcement and its implications. AdExchanger.com: Do you see a fit between the […]