Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Game On In a Tuesday blog post, Facebook debuted new video functionality for app ads as it aims to drive more desktop game signups. “It’s eligible to play automatically in News Feed, there is a persistent call-to-action (CTA) over the video pop-up for ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Smoke Screen Programmatic trading helped boost holding companies’ organic growth rates in Q1, the WSJ reports, but inconsistencies in reporting methods are causing confusion in the market. While some firms account for revenues and profits earned from reselling inventory to clients, others do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook-YouTube Showdown Facebook Video is gaining speed, but YouTube has more inventory and offers advertisers more options. The WSJ polls buyers, who are impressed with Facebook’s video reach but aren’t fully sold. “The growth of video views on Facebook is staggering,” said Digitas CIO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nomi’s Opt-Out Settlement The FTC’s investigation into little-known mobile tracking firm Nomi for its 2013 practices could drag beacons and other mobile listening tech onto the hot seat. The FTC claims Nomi misled consumers by claiming mobile users had the option to opt out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Spend Inches Closer To TV The IAB released its Internet ad revenue report on Wednesday, revealing that digital ad spend grew 16% YoY in 2014 to total $49.5 billion. Compare that to broadcast and cable TV spend, which totaled $65.7 billion combined last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Flexes Its Algorithm On Tuesday, Google updated its algorithm to incorporate a site’s “mobile-friendliness” into search result prominence. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” Google explained in a February […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat Advertisers Demand Granularity Advertisers are clamoring for more info on Snapchat’s audience, according to a report in The Information. Today, Snapchat provides estimates on how many people engage with its “Live Story” videos. (CEO Evan Spiegel recently tweeted that a Coachella Live Story […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail On The Ecosystem In a Friday Q&A with Business Insider, LiveRail’s international chief, Yoan Arnstein, opens up about Facebook’s push into native and the recently filed patent that suggests Facebook is working on a content exchange. “Publishers are really excited about the world […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting A Mobile Target Rubicon Project and xAd are combining their capabilities to bring scale and precision to programmatic mobile advertising. xAd claims it “verifies location data signals for accuracy and validates the physical location of the signal,” within 80 milliseconds. Dan Hight, xAd’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Splashy Programmatic Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation is already a mainstay for display ads, but splashier units like homepage takeovers and pushdowns are attracting ad dollars. Undertone, the ad network behind these alternative units (currently running on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. See No Native When GroupM and Condé Nast announced that the former’s clients would only pay for 100% viewable ads, a lot of people were stunned. But the decision is less radical than it initially appeared. Speaking at Ad Age’s Digital Conference in New […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is Rakuten Raking In PopSugar? TechCrunch is hearing whispers that Japanese ecom giant Rakuten might acquire publisher PopSugar for $580 million. Apparently, we’ll know in the next few weeks whether it’s to be or not. It might seem weird on the surface that Rakuten […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of ‘Do Not Track’ In response to Microsoft flipping the killswitch on DNT-by-Default, Digital Content Next CEO Jason Kint pens a guest column for Ad Age debunking the death of DNT. Kint challenges five common arguments for why DNT won’t work. Misconceptions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Admits To EU Tracking ‘Bug’ Last week, Belgian academics updated a report that accused Facebook of illegally tracking Internet users in the EU. Facebook has denounced the allegations, but on Thursday, it conceded that a “bug” had been responsible for the debacle. Still, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads. Viewers will still be able to opt out of an ad after a few seconds, but brands will have an additional element aimed at generating engagement: interactive cards that “can […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CEO Talkin’ Former [x+1] CEO John Nardone has left Rocket Fuel, which acquired the self-serve DSP/DMP hybrid last August, and joined UK-based ad-serving tech firm Flashtalking as its new chief executive. He replaces the firm’s elusive CEO and founder, Paul Cunningham. Nardone wastes no […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Search Data Once upon a time, Google’s ad platform chief, Sridhar Ramaswamy, locked horns with his peer, Susan Wojcicki (now YouTube CEO), over the proper use of the company’s valuable search data. The Information’s Amir Efra tells the tale of some meetings where […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Captive Mobile Video Audiences Writing for Adweek, Google’s head of display (and now YouTube ad products, too), Neal Mohan, says TV consumption habits have evolved and brands must adapt. “Our shift to constant connectivity has opened up amazing opportunities for marketers to reach consumers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL And Fox Forge Digital Deal AOL and Fox Sports entered into a multiyear partnership for video content on Wednesday. Fox Sports will host AOL video on its digital properties, like @TheBuzzer and Garbage Time. Fox Sport Digital’s VP of bizdev, Ben Maggin, tells […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of Agencies Writing for MediaBizBloggers, former PHD chief Steve Grubbs says adland is lost in a discussion on rebates, media kickbacks and arbitraging inventory. “My evolved point of view is that a) agencies must not violate any laws, b) they must be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced to compete with the scale of digital powerhouses or package their audience through programmatic channels, driving down the value of their inventory. “The number one issue for publishers is scale,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Video Reuters’ Malathi Nayak reports that Verizon is mulling free video packages. Though yet to be confirmed, Verizon CFO Fran Shammo says the company is considering an “‘advertising-type’ model, ‘not necessarily a consumer-pay model.’” The service, which is set to release this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Market Shift To Social With Facebook’s developer conference F8 in full swing, eMarketer reports that the social platform and Twitter will take a 33% share of the US digital display market by 2017 (a projected total of $37.36 billion). The research firm predicts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Multichannel For The Win ESPN is trumpeting the importance of multichannel advertising in anticipation of this year’s upfronts, according to The Wall Street Journal. As evidence, the ESPN Lab collected 15- and 30-second spots from eight advertisers and exposed the ads to sample audiences […]
Publisher Mothership Facebook has been in quiet communication with at least six media companies about hosting publishers’ content inside Facebook, rather than directing users to an external site, The New York Times reports. Sources say Facebook will roll out the format in the next several months. But publishers must be willing to share content freely […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fee Abides The “kickback” debate continues to burn as agencies and marketers butt heads over transparency on fees and services. Ad Age’s Alexandra Bruell finds that so-called kickbacks – or rebates – make sense to some considering the plight of the agency model. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eat Your Fiber Google’s broadband “Fiber” initiative and its TV ad measurement businesses will dovetail nicely, at least as part of a Kansas City pilot, Adweek reports. “Every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the […]
Is This Town Big Enough For Two? The face-off between Israeli-bred competitors Outbrain and Taboola is punishing margins, leading some to wonder if the firms should hurry up and merge already. But the contenders don’t see it that way, and analysts agree. “Competition is ruthless, and everything between Outbrain and Taboola is aggressive,” Eric Yohay, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tech: It’s Everywhere Visa Wants To Be Speaking to Ad Age, Visa CMO Antonio Lucio said the company fancies itself a tech firm, and it plans to back that fact by hiring 500 engineers in Austin, Texas, this year. Visa spends 46% of its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is iAd Apple’s Sleeping Giant? With headlines percolating about Apple’s plans for a subscription TV streaming service, Business Insider’s global advertising editor, Lara O’Reilly, says the offering could revive Apple’s dormant ad business, iAd. “[iAd] may just make up an estimated 0.3% of Apple’s […]
