Huggies Healthcare adopted a new digital marketing strategy which allows it to customize a media plan based on marketing channels, specific associations within an industry, media placement and other strategic parameters.
Like the little engine that could, digital and programmatic ad spend will do better than expected in the second half of the year and beyond. According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of just 6.2% growth), while overall […]
Digital advertising continues to be a bulwark during the pandemic. Although overall media owner ad revenue in the United States decreased by 7.2% during the first half of the year, digital ad sales grew by 5.7%, according to an updated forecast released by Magna on Wednesday. Magna expects ad budgets to stabilize and recover in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Traditional Media In The Doldrums Ad spending in the United States will decline 8% this year, according to a survey of ad buyers released Wednesday by the Interactive Advertising Bureau. Digital ad spend will grow 6% despite the dip, while traditional media is set […]
Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) of total global ad sales ($304 […]
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, and […]
Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast from Publicis Groupe-owned ZenithOptimedia, released Monday. That’s an increase of $64 billion over the next three years. “Consumers are using their mobile devices to consume media in a place where they previously […]
Has real estate advertising reached a digital saturation point? Borrell Associates, a research firm focusing on local advertising, says it has – at least for the agent and broker community. Digital ad spend among agents and brokers is projected to decline 2% – a $200 million drop – in 2015, according to a report the […]
