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»digital ad ratings

Nielsen Hatches New Methodology For Cookieless Future

Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The first phase of the overhaul will happen in early 2021, with more stages to follow. Because its product is used as currency in some global markets, the measurement company is giving its customers a heads... Continue reading »
by Sarah Sluis // July 21st, 2020 //
»
Sling TV Now Has Nielsen-Powered Audience Segments And Ad Delivery Verification

Advertisers on Dish’s over-the-top service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on purchases and loyalty programs. Sling TV advertisers can also measure using Nielsen’s Digital Ad Ratings currency. These capabilities are available due to an expanded partnership between Dish’s media sales team and Nielsen, which the companies... Continue reading »
by Ryan Joe // September 20th, 2018 //
»
 

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