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»Diego Scotti

How Verizon Made Its Super Bowl Play This Year

Like the New England Patriots, Verizon will pick up where it left off at last year’s Super Bowl. Though in Verizon's case, that means honoring first responders. This year’s campaign is titled “The Team That Wouldn’t Be Here.” Verizon CMO Diego Scotti said the company will start rolling out spots two weeks before the big... Continue reading »

by Rae Paoletta // January 21st, 2019 //
»
ANA Masters Airs Familiar Problems, But Only CMOs Can Solve Them

"We need CMOs to turn up the leadership dial," Association of National Advertisers CEO Bob Liodice told attendees during his opening keynote at the Masters of Marketing conference Thursday. Liodice rattled off a litany of problems familiar to the contemporary marketer, including fraud, viewability, privacy, talent shortages and poor creative, that have withered the effectiveness... Continue reading »

by Zach Rodgers // October 20th, 2016 //
»
 

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