DFP

Scott Spencer is Product Management Director of Google’s DoubleClick Ad Exchange. He discussed the new “direct deals” feature of his company’s ad exchange, which was announced here and here yesterday. How is “direct deals” different than “private ad slots”? These really are two different models, which we think are complementary. With private ad units, which […]

Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]