:

ARCHIVE FOR:

David Steinberg

AI

How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent

BY Joanna Gerber// March 24th, 2026

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
marketing clouds

Zeta Global Opens Up About Being The Target Of Hostile Short Sellers

BY Allison Schiff// December 17th, 2024

This year has been a series of highs and lows for Zeta Global. It acquired LiveIntent for $250 million – a high. And it was the subject of multiple withering short seller reports – a low. But CEO David Steinberg says he’s not sweating it.