david simon

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Simon, chief revenue officer at Fyber Now that we’re facing the death of the cookie and staring into an assumed ad-spend apocalypse, it might be a fun escape to […]