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David Baszucki

Gaming

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

BY Anthony Vargas// April 1st, 2025

Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats available through Google Ad Manager.
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Gaming

Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform

BY Anthony Vargas// November 15th, 2023

The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.
Tagged in:
- ad measurement
- apple
- Barbie
- Christina Wootton
- David Baszucki
- ecommerce
- featured
- google
- in-game ads
- Invisalign
- Mattel
- Meta
- Roblox
- self-serve
- Stephanie Latham
- TikTok
- video ads
OPINION: The Sell Sider

Roblox Should Own Its Reach Among Kids And Teens, Rather Than Run Away From It

BY AdExchanger Guest Columnist// September 1st, 2023

With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a total head-scratcher for Roblox to pivot its ad business to focus on over-18 audiences.
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