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»data modeling

Credit Bureau TransUnion Nabs TruSignal

TransUnion is busily expanding its digital marketing product portfolio. On Wednesday, the credit bureau and consumer data provider acquired marketing tech platform TruSignal. The deal – TransUnion declined to share terms – arrives less than a year after the company hired seasoned ad executive and former MediaLink managing director, Matt Spiegel, as EVP of digital marketing solutions... Continue reading »

by Allison Schiff // May 15th, 2019 //
»
Akamai Looking At The Internet; Learn About Google's DoubleClick Ad Exchange; Mastercard Leveraging Data For Marketer Insights

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Akamai Internet Traffic Report Akamai released its 3rd quarter 2009 (it takes them a while to get the report together) "State of the Internet Report" which looks at the Internet using the lens of their edge servers which help deliver insights like "attack traffic,... Continue reading »

by AdExchanger // January 15th, 2010 //
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