PODCAST: AdExchanger Talks
The Force Of Data Gravity, With Snowflake
Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.