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Data Clean Room Guidance and Recommended Practices

  • Angelina Eng, VP of Measurement, Addressability & Data Center & Center of Excellence Operations, IAB
    OPINION: Data-Driven Thinking

    Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency

    By Angelina Eng, IAB// July 24th, 2024

    The industry shouldn’t let Google’s repeated delays slow down the progress we’ve made toward a more privacy-friendly advertising ecosystem. The need for innovation and collaboration is greater than ever.

    Tagged in:
    • angelina eng
    • Chrome privacy sandbox
    • Data Clean Room Guidance and Recommended Practices
    • Data Deletion Request Framework
    • digital privacy
    • google
    • Google Chrome
    • IAB
    • IAB Diligence Platform
    • Publisher Advertiser Identity Reconciliation
    • third-party cookie deprecation

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