Last year, Oracle had deals going with a number of different cross-device players, including Drawbridge, pre-Telenor Tapad and Crosswise. In April, Oracle decided to make one of those companies its own, snapping up Crosswise for its data cloud for a reported $50 million. Although Tapad and Drawbridge still power Oracle Data Cloud products, there came a point […]
With Oracle’s acquisition of Israeli cross-device vendor Crosswise on Thursday, the number of independent cross-device vendors is getting thin on the ground. Although Oracle declined to comment or disclose details around the transaction, The Times of Israel reported a deal price in the neighborhood of $50 million, citing a source with knowledge of the matter. […]
Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now includes Drawbridge, Crosswise, Tapad and […]
The realm of brick-and-mortar retail data has been steadily absorbed by digital technology in recent years, and that trend took another step forward on Wednesday with the launch of the Cross Device Marketplace by Placed, an in-store attribution firm. While Facebook and Google have put considerable effort into developing retail-specific solutions, Placed founder and CEO […]
Cross-device data company Crosswise wants to broaden its horizons. The Tel Aviv-based startup, which announced $3 million in Series A funding on Tuesday, will use most of it on sales, marketing and breaking into new markets beyond the US and UK, with China and Western Europe at the top of its list. The round, which […]
What will be the fate of probabilistic data in a world populated by Facebook and Google? Steve Glanz, CEO of probabilistic cross-device data provider Crosswise, admits that deterministic data is superior to probabilistic connections – but his answer to that question is still yes because of one major factor: the need for scale. “Obviously, it would […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Glanz, co-founder and CEO at Crosswise. The ability to recognize users across devices is a hot topic in the data-driven advertising ecosystem. Some expected that web-focused marketers, agencies and ad […]
Multiscreen tracking company Crosswise, which on Thursday launched its cross-device identification solution, doesn’t care about buying media. It doesn’t care about creating segments. Basically, Crosswise CEO and co-founder Steve Glanz doesn’t care if you’re a man or a woman, how old you are or where you live — at least not as isolated data points. […]
