Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will now be part of MoPub, after having operated as […]
The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years are like dog years, and a decade might as well be a century. But the more some things change, the more they stay the same: Marketers still need some convincing to spend on mobile and […]
Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s 70 employees will be joining Twitter. CrossInstall is a mobile-only DSP focused on user acquisition with its own home-grown bidder and proprietary creative offering, including […]
Like most app developers, SGN – whose games have been downloaded more than 700 million times – is looking for long-term love. But in the casual gaming space, retention rates usually leave something to be desired. Only about one-third of users relaunch an app within 24 hours of the original install, according to Appsflyer. After […]
