Netflix Flexes Its New Ad Muscles; The Crocs Account
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming media. Peter Naylor, Netflix’s first-ever ad sales leader, touted differentiators in its pitch to ad buyers. For one, some broadcasters mix streaming and linear, Naylor […]
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