cost per click

CMOs’ ad budgets are flat this year compared to last year, according to Gartner. As a result, CMOs are looking for efficiency wherever they can find it, and AI is a top strategy.

The first ever AdExchanger comic offers a look at how the ad tech industry has – and hasn’t – changed in the 13 years since it was published.

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others.