• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»convergence

Frans Vermeulen COO Tru Optik
Three Digital Video Trends Shaking Up The Linear Market

"On TV & Video" is a column written by the sell side of the digital media community. Today’s column is written by Frans Vermeulen, Chief Operating Officer at Tru Optik, a TransUnion Company Advanced TV has a lot to recommend it as an advertising channel. Marketers see it as an opportunity to transition away from... Continue reading »
by AdExchanger Guest Columnist // June 7th, 2021 //
»
Publisher Advertising And Marketing Teams Are Starting To Converge

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a famous line between editorial and revenue at every legitimate publisher. Newsrooms aren’t influenced by the teams responsible for revenue, and nary do... Continue reading »
by AdExchanger // January 31st, 2020 //
»
DG Still Preaching Convergence After Selling TV Ad Distribution Unit

The $525 million sale of digital ad management provider DG's TV ad distribution business to rival Extreme Reach is not just about freeing the Irvine, TX-based company from heavy debt incurred by acquisitions designed to build its online capabilities. It's also about taking better advantage of TV-digital convergence by staking out a position solely on... Continue reading »
by David Kaplan // August 13th, 2013 //
»
Rocket Fuel Agency Survey Finds Buyers Shifting Dollars From TV To Online

The recent stirrings around IPO plans in the video ad-tech space have been driven in part by the expectation of a clearer line between the $75 billion TV ad market and the $4 billion spent annually by marketers on broadband video. While it's hard to go by intentions, especially when it comes to what media... Continue reading »
by David Kaplan // July 12th, 2013 //
»
Can Aol Video Grab TV Ad Dollars? Or Just Display?

Aol wants to be the "new TV." During its lavish NewFront presentation last month, it pressed the message "We're ready for primetime" – that is, primetime TV ad spending. Today the company released a survey of 770 ad industry executives on the migration of TV spend to digital video. Respondents indicated plans to shift spend... Continue reading »
by David Kaplan // June 5th, 2013 //
»
Videology Raises $60 Million, Prepares For Overseas Expansion And Convergence

The digital video ad market has been on fire with annual double-digit growth for the last four years. A sampling of headlines from the past week shows the heat is continuing into 2013: Tremor Video filed with the SEC to go public, a consortium of video ad rivals formed a group to promote a single... Continue reading »
by David Kaplan // May 29th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?
  • Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch
  • More Details Revealed On Project Bernanke And Jedi Blue In Newly Unsealed Google Suit
  • Top 3 Streaming Pet Peeves – And Why They Really Happen
  • 2022 M&A Stays Crazy; Apple’s App Privacy Report Lifts The Hood On Trackers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved