• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»convergence

DG Still Preaching Convergence After Selling TV Ad Distribution Unit

The $525 million sale of digital ad management provider DG's TV ad distribution business to rival Extreme Reach is not just about freeing the Irvine, TX-based company from heavy debt incurred by acquisitions designed to build its online capabilities. It's also about taking better advantage of TV-digital convergence by staking out a position solely on... Continue reading »
by David Kaplan // August 13th, 2013 //
»
Rocket Fuel Agency Survey Finds Buyers Shifting Dollars From TV To Online

The recent stirrings around IPO plans in the video ad-tech space have been driven in part by the expectation of a clearer line between the $75 billion TV ad market and the $4 billion spent annually by marketers on broadband video. While it's hard to go by intentions, especially when it comes to what media... Continue reading »
by David Kaplan // July 12th, 2013 //
»
Can Aol Video Grab TV Ad Dollars? Or Just Display?

Aol wants to be the "new TV." During its lavish NewFront presentation last month, it pressed the message "We're ready for primetime" – that is, primetime TV ad spending. Today the company released a survey of 770 ad industry executives on the migration of TV spend to digital video. Respondents indicated plans to shift spend... Continue reading »
by David Kaplan // June 5th, 2013 //
»
Videology Raises $60 Million, Prepares For Overseas Expansion And Convergence

The digital video ad market has been on fire with annual double-digit growth for the last four years. A sampling of headlines from the past week shows the heat is continuing into 2013: Tremor Video filed with the SEC to go public, a consortium of video ad rivals formed a group to promote a single... Continue reading »
by David Kaplan // May 29th, 2013 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
  • 4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes
  • Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work
  • Microsoft Is Going To Pretend CCPA Is The Privacy Law Of The Land – Because There Isn’t One
  • How This Season’s Late Thanksgiving Impacts Retail Advertising
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved