Shopping on mobile devices, i.e., “m-tailing” is surging across China, according to a report from digital agency Draftfcb Greater China. Two-thirds (67%) of respondents indicated that looking at products on a mobile phone is just as satisfying as being in a store and 71% believed that shopping on a mobile phone provides better deals than […]
The self-regulatory group Network Advertising Initiative, whose members include Google, Yahoo and Aol Advertising, has released a revised code of conduct regarding information collected from mobile apps. The updated code introduces new requirements regarding interest-based data collection and advertising. The proposed draft rules address types of information unique to mobile, such as geolocation data and […]
Mozilla has postponed activating the third-party blocking feature on its latest browser, Firefox 22, according to an update on its developer page. The blocking feature has been postponed “to collect data on the effect of blocking some third-party cookies,” according to the blog post. A Mozilla spokesperson provided the following statement: “Mozilla has been actively […]
